Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing manager for Nation Media Group. In an Africa Tweet Chat, he talked about the basics of paid media and what success looks like for entrepreneurs. “There are various forms of paid media,” Wanaswa said. “Search engine marketing, social media marketing, display campaigns, remarketing and paid content promos are all forms of paid media activities that brands can engage in. “It is also important to create…...
Brands Draw Attention with Paid Media
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